Music and Youth
9XO launches dating app ‘Hook’; connects people over music
MUMBAI: 9XO, the international music channel to discover great music, announces the launch of Hook, the music based friendship/dating app. Hook will be launched across Android (Google Playstore) on 18 January 2016 and soon on iOS (Apple iTunes).
Along with the Hook app, 9XO will also launch a show starting 18 January 2016 at 5 pm. The 30 minute band will showcase the playlist of 10 hit songs which will also be display on the app. The show will feature a fresh playlist 7 days a week at 5 pm. Viewers will be able to hook their song and instantly get matched with someone who also ‘hooked’ the same song. They will see their matches on air (via name and image) and be able to chat with their matches on the app. This is a unique on air, mobile innovation on Indian television screens allowing viewers to connect with each other.
Hook connects people over music. The user gets notified the instant a match is found with the same song choice. This selected playlist will be refreshed everyday to allow viewers to Hook with someone everyday and on new songs!
Speaking about the latest innovation by the channel, 9XO Programming Head Clyde D’Souza said, “9XO and Hook would bridge the space between TV and Mobile. Our viewers are already discovering great music on their mobiles and building relationships via their mobile. Hook brings the power of connecting via music in your hands. The joy of finding music via Hook and connecting with someone instantly across India is something our viewers will find very exciting!”
Hook gets synced with the Facebook account of the user enabling them to log on and start connecting with other users. Once the match is made the user gets notified of the Hook and can start chatting with the matched person.
The Hook app will be promoted across Social media platforms like Facebook, Twitter and Instagram. The app will also be promoted on ground through College festivals across Mumbai and Delhi.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
