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Zynga asked to change logo following Scrabble trademark row
NEW DELHI: Online social game maker Zynga has been asked to change the logo of its ‘Scramble With Friends’ word Game.
US-based Mattel, the world’s biggest toy manufacturer owning brands such as Barbie, Hot Wheels and Fisher-Price Toys, as well as Scrabble, alleged that Zynga’s use of the word ‘Scramble’ infringed the trademarks as it was too close to the word ‘Scrabble’.
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While giving a judgment in favour of Zynga, a High Court judge ruled that while the name did not infringe the trademark, the use of a curly letter M in the logo ‘gives the impression that the word is Scrabble when one looks at it quickly and has the propensity to confuse’, and therefore it needed to be changed, the BBC reports.
Mattel spokesman Alan Hilowitz said that while it appreciated the ruling for finding similarities between Zynga’s ‘Scramble With Friends’ logo and Mattel’s intellectual property, the company was disappointed that the court did not rule that Zynga should cease using the name altogether.
Hiolwitz said that Mattel intends to further appeal the ruling.
Recently, Zynga was involved into another trademark row with casual sex app maker ‘Bang With Friends’ for its infringement of ‘With Friends’ trademark.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
