International
Zurich Film Festival’s New World View: India
MUMBAI: For its tenth edition, the Zurich Film Festival (ZFF) welcomes India as its New World View section guest for the film festival held this year between 25 September and 5 October. In doing so, ZFF highlights a country with a tradition spanning more than 100 years of cinematic history and a production output.
In explaining the decision to choose India, the co-directors of ZFF, Nadja Schildknecht and Karl Spoerri said in the official statement, “New Indian cinema has experienced an upsurge in recent years, and not just on the subcontinent.” It is among young filmmakers that the change is most visible. The festival-directors go on to say, “New projects have been realised over the past few years that undermine common stereotypes. The movement from mainstream to independent cinema is unmistakable. This development is incredibly exciting.”
Even the large festivals such as Cannes have discovered the potential of Indian cinema for themselves. There has not been a line-up in recent years that did not include an Indian film. Schildknecht and Spoerri are certain for this reason that “focussing on India can only serve to enrich the 10th ZFF.” M.K. Lokesh, the Ambassador of India to Switzerland, is delighted by the festival’s choice: “Over the years, the Indian film industry has achieved a very high level of technical standards and directional skills. In the Indo-Swiss context, the Indian cinema, by capturing the natural beauty of Switzerland in many films, contributed to Swiss popularity among Indian tourists. It is befitting that the Zurich Film Festival is showcasing India as the guest country this year.”
Indeed, Indian festival entries are usually and rightfully praised for their thematic freshness and high cinematic quality. The best examples of these attributes include Vasan Balas’ promising debut Peddlers, a captivating relationship drama in the form of a thriller; the romantic comedy The Lunchbox by newcomer Ritesh Batra, and the family/gangster saga Gangs of Wasseypur, Anurag Kashyap’s Indian Godfather, with a budget of $ 45 million, the most expensive non-Bollywood production to date.
It was not only with the launching of The Lunchbox in 2013 that ZFF reacted early to the subcontinent’s cinematic signals; guest in Zurich and highly successful producer Guneet Monga (The Lunchbox, The Gangs of Wasseypur and Peddlers) also offered a preview of things to come during her ZFF Master Class. Bollywood bastion Yash Raj Films hired Guneet Monga for the international sales and distribution of the adolescent drama Titli – an indication that the traditional Indian film scene is giving independent domestic cinema a commercial chance.
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The programme of this year’s New World View section will showcase ten new feature and documentary films by emerging Indian filmmakers and a short film block. The short film block is selected through our collaboration with the Internationale Kurzfilmtage Winterthur. Details of the programme will be released at a later date.
International
Moskino and Bollywood: Moscow Film Cluster and Film City Mumbai signed a cooperation agreement
Moscow Film Cluster has signed a cooperation agreement with Film City Mumbai. The parties agreed to cooperate in developing the film industry, promoting shooting locations and supporting filmmakers.
The memorandum was signed on the sidelines of the India International Film Tourism (IIFTC) Conclave in Mumbai. At this forum, the Moscow Film Cluster presented Moscow’s opportunities for film shooting, including infrastructure projects such as Film City Moskino and Film Factory. Special attention was paid to the Moscow rebate system – up to 45% – and the co-production development.
Memorandum of Understanding between the Film City and Moscow Film Cluster provides for the establishment and development of mutually beneficial cooperation in the film industry development, including joint promotion of shooting locations, support for filmmakers, implementation of marketing and industry events, development of incentive support measures and strengthening of economic and cultural interaction between India and Moscow.
The parties also intend to promote the development of the audiovisual sector through the exchange of experience, joint initiatives and the search for opportunities to create new industry partnerships and clusters.
Moscow Film Cluster is a major city initiative led by Moscow Mayor Sergei Sobyanin to develop the capital into a global cinema hub. It brings together key production infrastructure – such as the Moskino Film Сity, Film Factory and Gorky Film Studio – along with the Film Commission, digital platform and cinema chain to streamline shooting, support productions and attract international filmmaking to Moscow.
Also, Moscow offers a rebate of up to 45%: 30% as direct production cost compensation, up to 15% for visa and accommodation support. The Moscow Image Grant provides up to $255,000 for films showcasing iconic city views.
The Moscow Film Cluster booth attracted considerable attention from Indian producers and studios. Over 80 business meetings were held, including those with major Indian companies.
One of the booth guests was the famous Indian actress Khushboo Sundar, known to Soviet and Russian audiences for her role in My Soul and considered the leading star of Tamil cinema, in whose honor one of the local temples was even built. Prithul Kumar, representative of the Indian Ministry of Information and Broadcasting and one of the officials responsible for regulating the film industry in the country, also expressed interest in the development of the Moscow Film Cluster.
One of the highlights of the India International Film Tourism Conclave was the awarding of The Greatest of All Time in the For Cinematic Excellence category. The movie was shot in Moscow. The jury members noted the project’s contribution to the development of tourism.
The shooting of The Greatest of All Time AGS by Entertainment was organized with the assistance of the Moscow Film Cluster and the Moscow Film Commission and took place in April 2024 on the streets of Moscow. The scenes were shot in such famous locations as Patriarch Bridge, Teatralnaya Square, Manezhnaya Square, Kazarmenny Lane, Podsosensky Lane, Nikolskaya Street and one of the festival venues of Moscow Seasons.
The Greatest of All Time became a landmark event in Indian box office history. It ranked fourth in box office earnings among all movies released in India in 2024 and is one of the most successful Tamil-language movies in history.
At the same time, the shooting of another joint Russian-Indian movie started at the Moskino Film City in Moscow. A film project dedicated to badminton became one of the first participants in the Moscow rebate program.
A project by Smena & WISH Media (Russia) and Kartina Entertainment And Sports Private Limited (India) will tell the story of a badminton player who travels to India with the Russian national team to compete in a tournament. Russian viewers will see for the first time the scale of sporting competitions in Asia, where badminton is a cult sport and draws packed stands of fans.
The agreement on the joint production of the Smash movie was signed st the Moscow International Film Week in August 2025. And as Moscow Mayor Sergei Sobyanin said, a rebate application was also submitted at that time to reimburse part of the costs incurred during the shooting process in the Russian capital.
