Movie Channels
Zoom in on the Bollywood 100 Crore club
MUMBAI: Love it or hate it, you can’t ignore it. We are talking about the popular 100-crore club which since last few years has taken away the Bollywood fraternity by storm. Whether they say it or not, almost every filmmaker aims to reach the mark. And looking at the popularity of the club, channel Zoom has come up with a new show, 100 Crore Club that will expose the trade secrets that goes behind making a film a part of the coveted club.
With this show, the channel is taking its viewers closer to Bollywood. The show will go on air from 30 October, every Wednesday at 8 pm.
The half an hour show will feature the great minds behind the Blockbusters’ raging glory in the year 2012. So, how is the show going to benefit the channel? A source from the channel reveals: “The channel’s programming explores every aspect of Bollywood – be it the films, the music, the stars, the film-makers or any other aspect. Films that have crossed the magical Rs 100 crore mark at the c are obviously the ones that have got massive popular appeal and Zoom is going to take its viewers inside the coveted 100 Crore Club to find out what the secret of their success is.”
“The show will not only be an interesting and entertaining treat for young Bollywood fans but also an insightful analysis for anyone who is professionally associated with the film industry,” adds the source.
The first episode of the show will feature the 2012 blockbuster Barfi that not just broke the Box Office records but also came out of the typical masala movie mold and made a space in the 100 crore club. Other blockbuster movies that would feature in the series include Ek Tha Tiger, Dabangg 2, Rowdy Rathore, Agneepath, Jab Tak Hai Jaan, Housefull 2, Son of Sardaar and Bol Bachchan.
The channel has already produced nine episodes for the first season of 100 Crore Club where each episode will focus on one of the above films in detail. It is an in-house production by the channel.
Over the past weeks, the channel has launched and refreshed a number of shows to enhance the weekday prime-time experience for its viewers. The 100 Crore Club is Zoom’s latest launch in this line-up and will strengthen the weeknight’s 8 pm slot. “The weekday prime-time slot has always been a strong slot for Zoom and we have a loyal base of viewers that comes to the channel on weeknights for their daily dose of Bollywood entertainment,” says the source.
So, Bollywood buffs buckle up and get ready for a masaledaar infotainment and learn the tricks of the film trade from the industry insiders including the director, producer, choreographer, singer and star cast to the PR professionals and marketing geniuses.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
