iWorld
Zomato Live brings Russell Peters’ ‘Act Your Age’ tour to India
Mumbai: Delhi, brace yourselves for an uproarious night of laughter! The legendary Russell Peters brings his world-famous “Act Your Age” Tour to your city on 28 February, courtesy of Zomato Live. Get ready to laugh your head off as his razor-sharp wit and laugh-out-loud humor take center stage. From Chicago to New York, Dubai to Canada, the tour has captivated audiences across 23 countries and left laughter echoing in every corner of the world.
Now, it’s Delhi’s turn to experience the comedic genius of Russell Peters live! Don’t miss your chance to witness this side-splitting rollercoaster ride of relatable humor that will leave you yearning for more.
Join us at this special, as Russell shares his unique take on parenting, marriage, cancel culture, ageing, Gen Z, anxiety, and much more. PS, if you didn’t already know, he too is a desi at heart! Watch out for the nuances that will definitely hit home! With the tickets selling like hotcakes, don’t let procrastination hold you back from THE comedy extravaganza of the season. So, hurry! Grab your tickets now and get ready to laugh till you drop with Russell Peters’ ‘Act Your Age’ Tour – Delhi edition! See you there!
When: February 28, 2024; 5:30 PM onwards
Where: Yashobhoomi (India International Convention & Expo Centre), Dwarka
Cost: Rs 1,499 onwards
Bookings via: Events tab on the Zomato app
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
