Music and Youth
Zing to launch youth-centric content for TV
Mumbai: Zing is set to transform television viewing by introducing digital content to traditional TV screens. Aiming to meet the evolving preferences of younger audiences, Zing combines the appeal of digital platforms with conventional television.
As part of this initiative, Zing will launch ‘Short Storiyaan’ and ‘Series Showcase’, featuring popular shows in condensed formats tailored for today’s youth. In collaboration with production houses Natak Pictures and Content Ka Keeda, Zing curates content that reflects the interests of the younger generation.
Starting 2 November, ‘Short Storiyaan’ will showcase award-winning short films known for their storytelling. Meanwhile, ‘Series Showcase’, launching on 17 November, will feature a selection of web series that explore themes of love, friendship, and heartbreak—topics relevant to Gen-Z. These narratives aim to entertain while resonating with the real-life experiences of today’s youth.
Zing & FTA business head Pankaj Balhara said, “The entertainment landscape is evolving rapidly, with digital content gaining significant traction among young audiences. We are thrilled to bring these compelling stories to television screens, offering an experience that aligns with the preferences and lifestyles of today’s generation. While smart TV adoption continues to grow and streaming consumption still is prevalent on smaller screens, Zing bridges this gap by delivering high-quality content to larger television screens. This approach enhances the viewing experience and caters to our diverse audience across metropolitan and regional cities. Also, recognizing that television is inherently a family viewing experience, we have been mindful of the content we present, ensuring it is suitable and enjoyable for all viewers. At Zing, our unwavering commitment to innovation drives us to stay ahead of the curve by expecting and responding to the evolving needs and preferences of our audience. Through the continuous refinement and expansion of our offerings, we ensure that our content consistently exceeds consumer expectations, securing our position at the forefront of the entertainment industry.”
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
