GECs
Zing brings a supernatural thriller ‘Master’s Sun’
Mumbai: Youth-centric channel Zing has added a crowning stroke to its “Apni Vibe, Apni Tribe” mantra with its new showMaster’s Sun.
It’s the first supernatural thriller in Zing’s Hallyu time slot, and its social media announcement has already gotten the ‘Rizing Tribe’ (Zing’s K-drama tribe) fans excited!
Master’s Sun will premiere on Zing on 17 October and will air every Monday to Friday from 6 p.m. to 7 p.m.
Commenting on this occasion, Zing chief channel officer Arghya Roy Chowdhury said, “At Zing, we always aim at entertaining our audience with quality entertainment. We are beyond excited about bringing various K-Dramas to our audiences in the past few months, and their tremendous success on our channel is overwhelming. Keeping the excitement up, the latest addition to our content line-up, Master’s Sun, has an engaging storyline and a beguiling soundtrack that will hold viewers’ attention.
Master’s Sun tells the story of Joo Joong-won (So Ji-sub) and Tae Gong-shil (Kim Myung-soo), a young couple whose lives are filled with shocking supernatural encounters. Destiny brings them together, and Gong-shil realises that as long as Joong-won is by her side, the ghosts don’t bother her. This situation sets in motion a heartfelt journey of love and adventure that will captivate K-drama fans.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
