GECs
Zindagi to bring new show from Turkey
MUMBAI: Living up to its brand philosophy of ‘Jodey Dilo Ko,’ Zee Entertainment Enterprises Limited’s (ZEEL) Hindi premium entertainment channel Zindagi is all set to bring a new tale from Turkey.
Starting 15 September, the channel will launch its first Turkish show titled Feriha that will be aired from Monday to Saturday at 7 pm.
Feriha is a Turkish television drama series produced by Med Yapim. The series is about the life of a young and beautiful girl named Feriha Yilmaz, a doorkeeper’s daughter, who gets into a university through full scholarship. Ever since her first day there, Feriha poses as a rich girl with a very wealthy father. There she meets a handsome and rich boy called Emir Sarrafoglu. Feriha lies about her whole life and background. Emir falls in love with her not knowing who she really is. Unfortunately, she also falls in love with him and is trapped in her own lies.
So far known for its content from Pakistan, the channel in August, had forayed into a new territory by coming up with its first original non-fiction show titled as Shukriya. Produced by Frames Production, the show was launched in keeping with the channel’s aim to give its viewers varied content experience.
It can be recalled that in May 2015, Zindagi also launched two shows of US origin, dubbed in Hindi-Urdu. While the first show Simply Beautiful was a health and beauty tips based programme hosted by Roni Proter, the other was a cookery series by Chef Nirmala Narine titled Nirmala’s Spice World.
Zindagi which completed its successful one year in June 2015 has so far aired some memorable drama series from Pakistan including Zindagi Gulzar Hai, Aunn Zara, Mera Saaya, Khwahishein, Maat, Kitni Girhain Baaki Hain and Noorpur Ki Ran among others.
In such a short span of time Zindagi has appealed to the audiences of all age groups. According to the week 34 of TAM Media Research ratings, the channel garnered 10 GVTs.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
