GECs
Zindagi strengthens prime time band with two new shows
MUMBAI: After launching two new shows on 19 October namely Yahan Pyar Nahi Hai and Malaal in the 9 pm and 10 pm slot respectively, Zindagi is planning to launch two more shows in the coming week.
While the new show titled Daam will occupy the 8.30 pm time slot, Ashk will be aired at 9.30 pm. With this, the channel has strengthened its prime time slot from 8.30 pm to 10.30 pm with four new offerings.
Come 26 October, the channel will launch Daam at 8.30 pm. The show narrates the tale of two best friends, Zara and Maliha who enjoys strong bond of friendship despite their economic disparities. Their unbreakable friendship faces challenge Maliha’s brother Junaid shows interest in marrying Zara. In an effort to break Zara & Junaid’s bond of love Maliha offers her friend a ‘daam’ to leave her brother. The show stars Aamina Sheikh, Adeel Hussain, Sanam Baloch and Sanam Saeed.
On the other hand, Ashk will premiere on 29 October in the 9.30 pm slot. The show stars Fawad Khan and Mehreen Raheel. The story is about Rohail (Fawad Khan) who lives in Turkey and has never experienced pain in love. Madiha friend of Rohail loves him but the love is not mutual. Rohail leaves for Pakistan to marry his cousin Mehr-u-nisa, but on his arrival he rejects her and expresses his preference for his sister Zaib-u-nisa. Mehr and Zaid are sisters. Zaib agrees to marry Rohail to take revenge of her sister.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
