iWorld
ZEUX Innovation partners with Discovery India to deliver country’s first aggregated real-life entertainment app
MUMBAI: ZEUX Innovation, outcome-driven UX design firm, has partnered with Discovery India to design the Discovery+ app. The app was launched on 18 March 2020 and continues to garner rave reviews across major app stores for its content and user experience.
Discovery India business head Issac John said: “As a product, our team was very conscious of solving barriers for user adoption in a cluttered OTT market like India. The various researches and design workshops that ZEUX led for us, placed user motivations at the heart for solving these barriers. The iterative work, completed over several months, has paid rich dividends for us as expressed by the umpteen user reviews that have highlighted the rich yet simple to navigate UI & UX of Discovery Plus”.
ZEUX designed the Discovery+ app with an end objective to deliver a best-in-class and differentiated OTT experience.
The ZEUX Edge: 5 key UX design pillars for Discovery+
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One-stop-shop |
As a first step, ZEUX conducted foundational research with target users across India to ascertain Discovery’s app consolidated strategy. Other insights gathered regarding content preferences, subscription models, pricing, etc. also helped establish a clear app strategy and laid down a solid foundation for the design effort. |
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Discoverability |
ZEUX completely re-imagined the content categorisation approach for Discovery+ and created several innovative content buckets and micro-genres (such as: time of day, emotion, content length, life stage, brag value, etc.). This not only ensured that the overall information architecture of the app matches the target users’ mental models but also enhanced content findability. |
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Stickiness |
The unique ”Shorts” feature was an innovation crafted specifically to enhance engagement for the new-age generation. Never seen before on any OTT platform, Shorts brought snackable non-fiction content & infinite scrolling to offer a unique engagement strategy for Discovery+ |
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Shareability |
ZEUX built a hyper-simple sharing experience by seamlessly integrating user’s most preferred sharing channel (WhatsApp) into the app interface. This innovation has proven to be a key factor in enhancing content share-ability resulting in higher organic user acquisitions for Discovery+ |
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Intelligence |
Circular content toggles at the top of key pages were created by ZEUX to ensure that the home & landing pages for core content categories showcase Discovery’s vast content breadth and depth. Click-data from the toggles also fortified the app’s intelligence gathering mechanism and fuelled its content personalisation & recommendation engines. |
Saurabh Gupta, co-founder, ZEUX Innovation, said: “We are proud to be the UX design partner for Discovery+. We leveraged the science of human performance & persuasion design to craft an OTT experience that is a perfect balance between delivering specific business outcomes, addressing diverse user needs and effectively managing technology considerations”.
Adding to the perspective, Hemal Gathani, co-founder, ZEUX Innovation, said: “Client support was the key factor in transforming our thoughts into reality. The fact that the Discovery team supported our thought process and empowered us to think laterally, led to a seamless delivery from our end”.
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iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
