News Broadcasting
Zee’s biz channel to launch this week on Dish TV
NEW DELHI: The Subhash Chandra-promoted Zee Telefilms is going ahead and doing a soft-launch this week of a business news channel on a direct-to-home television service, Dish TV.
“Zee Business (the new channel as it has been christened) will be launched in a quiet manner on Dish TV this week and slowly things would be ramped up,” Zee Telefilms news director Laxmi N Goel told indiantelevision.com.
Zee Telefilms and another Chandra company, ASC Enterprise, promote Dish TV, the country’s first DTH service.
According to Goel, the business channel is being launched on the DTH platform first as government permission for uplinking from India has not come through yet.
The proposed business news channel would start off with about eight hours of programming. Over a period of a month, the effort would be to increase the content and number of telecast hours to 18 or 24, Goel added.
The dry runs or test runs of the channel had been on for some days now. The business channel would be on the NSS-6 satellite along with other Dish TV channels.
Though Goel did not elaborate on the business model for Zee Business, he did say that there is definitely a market for a Hindi business channel, which would not restrict itself to covering only stock markets.
Incidentally, CNBC-TV 18 is also planning to come out with a Hindi business news channel and TV Today Network promoter Aroon Purie had told indiantelevision.com in an interview some time back that there was definitely room for a non-stock market business channel in India.
Zee’s Goel pointed out that as and when government permissions and other necessary clearances come through, the business channel would be offered on cable networks too. A decision on whether it would be a pay channel or free to air on cable networks would be taken at an appropriate time.
The Zee business channel’s application for uplinking, after going through some changes, has been pending with the government for over six months.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
