News Broadcasting
Zee’s biz channel to launch this week on Dish TV
NEW DELHI: The Subhash Chandra-promoted Zee Telefilms is going ahead and doing a soft-launch this week of a business news channel on a direct-to-home television service, Dish TV.
“Zee Business (the new channel as it has been christened) will be launched in a quiet manner on Dish TV this week and slowly things would be ramped up,” Zee Telefilms news director Laxmi N Goel told indiantelevision.com.
Zee Telefilms and another Chandra company, ASC Enterprise, promote Dish TV, the country’s first DTH service.
According to Goel, the business channel is being launched on the DTH platform first as government permission for uplinking from India has not come through yet.
The proposed business news channel would start off with about eight hours of programming. Over a period of a month, the effort would be to increase the content and number of telecast hours to 18 or 24, Goel added.
The dry runs or test runs of the channel had been on for some days now. The business channel would be on the NSS-6 satellite along with other Dish TV channels.
Though Goel did not elaborate on the business model for Zee Business, he did say that there is definitely a market for a Hindi business channel, which would not restrict itself to covering only stock markets.
Incidentally, CNBC-TV 18 is also planning to come out with a Hindi business news channel and TV Today Network promoter Aroon Purie had told indiantelevision.com in an interview some time back that there was definitely room for a non-stock market business channel in India.
Zee’s Goel pointed out that as and when government permissions and other necessary clearances come through, the business channel would be offered on cable networks too. A decision on whether it would be a pay channel or free to air on cable networks would be taken at an appropriate time.
The Zee business channel’s application for uplinking, after going through some changes, has been pending with the government for over six months.
News Broadcasting
Rajesh Sundaram joins NDTV Profit as senior editor, assignment
The 32-year newsroom veteran has launched channels on three continents and covered everything from 9/11 to South African television
MUMBAI: NDTV Profit has bolstered its newsroom with a hire who has done rather more than most. Rajesh Sundaram, a journalist with over three decades of editorial, managerial and consultative experience across India and international markets, joins as senior editor, assignment, tasked with sharpening the network’s newsgathering and real-time response.
Sundaram’s career reads like a tour of Indian media’s most formative moments. He began at Businessworld in 1994, moved to Zee News as bureau chief across Mumbai and Chennai, then joined NDTV in 2002 as part of its political bureau during a particularly febrile period in Indian politics. A stint as India correspondent for Al Jazeera International followed, where he covered key geopolitical developments and got his first serious taste of the global newsroom.
What sets Sundaram apart, however, is his serial channel-launching habit. At NewsX, he helped get the operation off the ground. At Headlines Today, part of the India Today Group, he served as editor. At News Nation, he helped launch the Hindi news channel and its digital ecosystem. He then crossed continents to lead the launch of ANN7 in South Africa as editor-in-chief, overseeing both television and digital. Back in India, he launched Tamil news channels News7 Tamil and Cauvery News, and later served as principal consultant for the launch of Marathi channel Lokshahi. Most recently, he helped build and lead the Press Trust of India’s video service and content studio, before stints consulting for Business Today and The Himalayan Times.
Rahul Kanwal, chief executive and editor-in-chief of NDTV, left little doubt about what Sundaram is expected to deliver. “The assignment desk is where a newsroom’s intent becomes action,” he said. “Rajesh brings a rare combination of field experience and leadership in building news operations at scale.”
Sundaram has reported from across India and the world, covering elections, civil conflicts, the aftermath of the 9/11 attacks and the 2008 US presidential election.
At NDTV Profit, he will lead the assignment desk, driving editorial coordination and real-time response across markets and breaking developments. For a business news network sharpening its focus on speed and multi-platform delivery, it has hired a man who has built newsrooms from scratch on three continents. The assignment desk is in good hands.
