GECs
Zee’s ‘Antakshari’ completes 11 years
MUMBAI: The mother of all antakshari shows on television, Zee’s Antakshari has completed 11 years. Produced by Sa Re Ga Ma, Antakshari is the longest running musical game show on Indian television.
An event held in suburban Mumbai to celebrate the occasion was attended by anchor of the show Annu Kapoor, Sa Re Ga Ma creative director Gajendra Singh, Bollywood’s fun man Johny Lever and actors Akhilendra Mishra and Yashpal Sharma. The Antakshari team was honoured during the occasion. Kapoor anchored the show along with Archana Puran Singh.
Speaking on the occasion, Zee TV president Abhijit Saxena said, “For us, it’s a very proud moment. The scale to which this show has been accepted is phenomenal. I would like to take this platform to thank all the participants and the viewers for their invaluable support. We hope we are able to garner the same enthusiasm in the next decade.”
Gajendra Singh, who has been responsible for the show since it’s conception, said, “For me, I regard this show as my child. I am experiencing the same amount of happiness as one would when one’s own make it big. I want to better at our effort for the coming decade. We have changed with the times, for our audiences. The acceptance and the love that the show has achieved, is mindblowing.”
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
