iWorld
ZEE5 Global’s subscription revenue grows with their Festive Pack Offer
MUMBAI: In October, ZEE5 Global had rolled out a special festive offer in select global markets, offering a 50% discount on their Annual packs. The Diwali Special offer has seen a fantastic uptake across markets, with the annual pack subscriptions growing nearly three-fold over a one-month period.
ZEE5 has also seen a huge surge in revenue with the introduction of this offer, driving a whopping 20% growth in total subscription revenues over the period. The offer has seen the maximum traction from markets like the Middle East, Singapore, Malaysia and the UK, amongst others.
Subscribers availing of the offer now get access to over 100,000 hours of on demand content across genres, and 60+ live TV channels. From catching Bollywood’s latest hits like Jabariya Jodi and Dreamgirl, to watching some of ZEE5’s most popular Originals like Kaafir, Fitrat, and Bhram or catching up on their favorite TV shows like Kundali Bhagya or Sembaruthi, audiences now have unlimited hours of entertainment available for them to watch anytime, and on any device of their choice.
As the largest global digital platform for Indian entertainment content, ZEE5 has time and again seen a superb response to the innovative marketing and content strategies they have rolled out in various markets, be it across their multiple on-ground events and partnerships, or across their differentiated Originals and other content. The surge in the Annual pack subscriptions post this offer only underscores the huge attraction of ZEE5’s massive and constantly refreshed content library, and love for Indian content across markets.
Commenting on the same, ZEE5 Global Chief Business Officer Archana Anand said, “The festive season is a very special time when families come together, and we wanted to make this an extra special Diwali for Indians living abroad by giving them even easier access to their favourite shows and movies with such an attractive offer during this festive period. The response that we have got has been fantastic across markets and only reaffirms the huge demand for our content. We’re thrilled to have made this Diwali such a memorable one for our audiences across the globe.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
