GECs
ZEE unveils metaverse induction program in Bengaluru
Mumbai: Media & entertainment powerhouse Zee Entertainment Enterprises on Wednesday conducted its first-ever induction in a metaverse environment by welcoming 100+ campus graduates from top tech institutes across the nation; at its Technology and Innovation Centre in Bengaluru. The company’s Technology & Innovation Centre is focused on building the metaverse platform by leveraging augmented reality (AR), virtual reality (VR), non-fungible tokens (NFTs) and relevant data models for its digital platforms.
The initiative was led by ZEE president – digital businesses and platforms Amit Goenka and ZEE president – technology & data Nitin Mittal, addressing the fresh batch of recruits. The metaverse induction was conducted by leveraging the Technology and Innovation Centre’s state of the art infrastructure and cutting-edge technology solutions: thereby offering an immersive mixed reality experience to the fresh recruits.
Speaking about the initiative, Goenka said, “At ZEE’s Technology and Innovation Centre, we are imbibing a sharp strategic focus on enhancing our tech capabilities through a confluence of technology, data and talent. As we break new grounds and redefine entertainment by providing robust experiences across platforms, we are delighted to converge ZEE’s collaborative and entrepreneurial culture in the physical and digital realms through an immersive environment such as the metaverse. We aim to provide intuitive experiences across all aspects of an individual’s consumption, creation and transactional journey, and the first-ever metaverse induction program at ZEE, will not only help enhance our employee experience by boosting innovation and productivity, but also our consumer experience by several notches.”
Mittal added, “For over three decades, we have been a pioneer in breaking the norms of the industry and creating path-breaking content for more than 1.3 billion viewers across the globe. Our focus now remains on building capability for ZEE by leveraging technology to provide our consumers with extraordinary entertainment experiences. Our quest is to shape the next chapter of India’s media & entertainment Industry and the Metaverse Induction Program is yet another major step in that direction. Inducting, nurturing and retaining the right talent is key to any organisation’s success and we are committed to giving a world class experience to our tech enthusiasts right from day one.”
Commenting on the induction program, ZEE president – HR and transformation Animesh Kumar said, “As digital transformation continues to accelerate globally, the Technology and Innovation Centre at ZEE will play the lead role in driving the next era of innovation in content consumption. ZEEverse, is another major stride in a string of initiatives launched by the company in recent times towards our internal digital transformation that will enable the organisation to become future-ready and win in the emerging digitalised economy. Our focus is on building a collaborative, high-capability driven environment for our tech enthusiasts, who are the innovators of tomorrow. As we reimagine the future of our workplace, we are also elevating our employee experience by adopting a new induction module that will deliver an immersive and unique on-boarding experience to our fresh batch of recruits.”
ZEE is focused on offering a holistic environment to its talent workforce through the adoption of innovative and path-breaking technology. The company aims to enhance and widen its digital footprint, as it continues to cater to the global community and redefine the future of entertainment by leveraging a technology and innovation led strategy.
GECs
Zee scales syndication with global tie-ups, 350 plus channel MCN
Vertical, dubbed and audio formats boost digital reach
MUMBAI: Zee Entertainment Enterprises Ltd. is giving its content library a fresh passport. The company has stepped up its syndication push, signing global partnerships, experimenting with new-age formats and building a multi-channel network that now spans more than 350 channels.
With the newly secured MCN licence, Zee can manage, distribute and monetise content across leading digital platforms at scale, strengthening its presence in the fast-growing creator and short-form ecosystem.
To keep pace with changing viewing habits, the company is also reshaping its content into formats built for the small screen in your hand. In a tie-up with micro-drama platform Story TV, select titles are being reworked into vertical, short-duration episodes tailored for mobile-first audiences.
Beyond India, the syndication team is widening its global footprint with foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, opening up fresh markets for Indian stories.
Zee is also tapping into the audio boom. It has begun licensing audio remake rights for legacy properties such as Zee Horror Show, with several more titles lined up for audio-first adaptations.
On the digital front, the company has made progress in monetising non-exclusive rights for library films, while converting select shows and movies from horizontal to vertical formats to improve discoverability on short-form platforms.
Zee Entertainment Enterprises Ltd. business head syndication Vinod Johri, said syndication has emerged as a strong growth lever for the company. He noted that the combination of a large MCN network, global partnerships and new formats such as vertical video and audio is helping build a future-ready engine that extracts more value from the content library.
Together, these moves signal a platform-agnostic approach to storytelling, as Zee repackages, localises and redistributes its IP across geographies, formats and screens, ensuring its catalogue keeps working long after the first broadcast.
