GECs
Zee TV’s primetime sees slot shuffle starting 2 May
Mumbai: As Zee TV strengthens its primetime with the launch of its upcoming fiction show starring Shabir Ahluwalia – “Pyaar Ka Pehla Naam Radha Mohan” on 2 May, the channel announces a shuffle of time slots for its ongoing fiction shows. While the new show premieres at 8 p.m on weekdays, the grand historical “Kashibai Bajirao Ballal” shifts to 10 p.m. “Tere Bina Jiya Jaaye Na” shifts to 10:30 p.m as “Aggar Tum Na Hote” draws to a close on 29 April.
“Pyaar Ka Pehla Naam Radha Mohan” showcases a mature romance based in modern-day Vrindavan that takes everyone on the intriguing journey of Mohan (played by Shabir Ahluwalia) who was once a flamboyant charmer – someone who would have everyone swooning around him. But circumstances have robbed him of his smile, and he is now an intense brooding man with a wall built around him, the channel shared in a statement.
The narrative of “Kashibai Bajirao Ballal” has shifted to the blooming of romance between the grown-up Kashibai and Bajirao post the show’s recent seven-year leap and the birth of their first son Nanasaheb alongside all the developments that transpired in the Shaniwar Wada, the statement further added.
With a fiction launch during its weekday primetime and exciting high points to look forward to across all its fiction shows, the channel has its viewers enthralled over the weekend with the super talented brat-pack of young dancing sensations on “DID L’il Masters,” which has opened up to a warm welcome from the audience. Over the coming weekend, followers of “DID L’il Masters” can look forward to a tribute to the late Lata Mangeshkar by her own sister – Asha Bhosle who makes a special appearance on the show, said the channel.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
