News Broadcasting
Zee TV unveils ‘Jeena Isi Ka Naam Hai’ second season
MUMBAI: Zee TV’s popular show Jeena Isi Ka Naam Hai comes back in a new avatar with new episodes and guests this October. Beginning Saturday, 14 October, Jeena Isi Ka Naam Hai will be telecast on Zee TV from 8 pm to 9 pm every Saturday. The show has a new host in Roshan Abbas.
The programme attempt to capture the essence of the person through his companions, peers and mentors. Rohit Roy, Manini De, Rakhi Sawant, Sharad Kelkar are some of the guests on the show, as per an official release.
Speaking on the launch, Zee TV business head Punit Goenka said, “We have brought back Jeena Isi Ka Naam Hai due to the immense popularity of the earlier season. This season’s episodes will have prominent personalities from the world of television. We also have Roshan Abbas as the new host of this series. Roshan is extremely well-liked by audiences as a host and will make the show a hit with viewers, with his sense of humour and easy manner with guests on the show.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
