News Broadcasting
Zee TV slots ‘Shabaash India’ for prime time Monday to Wednesday
MUMBAI: Zee TV will launch Shabaash India, a tribute to this never-say-die attitude of the Indian, on 19 June. The show will run from Monday to Wednesday at 10:30 pm.
Hosted by Hussain Kuwajerwala, the serial has half an hour of extraordinary feats performed by people from all across the country, states an official release. Soft Focus Productions is producing the show.
Speaking on the launch of the serial, Zee TV programming head Ashvini Yardi says, “We have introduced fresh programming for the prime time band. Shabaash India is a step in that direction. After the recent launch of Johny Aala Re at 10 pm, Shabaash India at 10.30 pm will help us keep the viewer entertained through the entire hour. It is amazing and rather inspiring to see the endurance levels of the people who we assume to be ordinary. In each of us there is a spark to outperform. Shabaash India is the showcase of that spark.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
