GECs
Zee TV launches exclusive show for women
MUMBAI: Zee TV announced the launch of Zee Woman, the exclusive afternoon band for women, starting 12 July.
The channel has taken a step ahead to provide customized entertainment for the new age homemaker, with Zee Women.
The two and a half hour show to be on aired every Monday to Thursday at 12:30 pm, will have features and short capsules on beauty, interiors, cookery, good housekeeping to the latest style and fashion, says a press release.
Zee Woman has been conceptualised keeping the new age housewife in mind. The show will have short capsules giving information on career options, recipes, astrology, agony aunt columns to special request songs and health as well giving useful tips for the day to day life. Zee Woman is meant to render the band more informative and interesting.
Speaking on the occasion, Essel Group’s Corporate Brand Development Group’s vice president Ashish Kaul said, “Zee Woman is an extension of our belief that the Indian woman is a contemporary individual with a strong personal identity. It will address issues close to her heart and act as her personal advisor by giving tips on an array of topics ranging from beauty, interiors, cookery, good housekeeping to the latest style and fashion that will be useful to her in everyday life.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
