News Broadcasting
Zee TV claims increase in channel shares
NEW DELHI: Happy days for the Zee family of channels? If the flagship, Zee TV, is moving ahead by garnering an additional channel share in the entertainment channels genre of about 20 per cent, Special Correspondent on Zee News completes 150 episodes, which will be celebrated with a special two-part series over the weekend.
But accused of its programmes failing to create the buzz, like those of its competition, Zee is out to prove critics wrong. Quoting data made available to the channel, it said yesterday that Zee TV increased its channel share by 20 per cent in the north and west markets amongst female 25+ and also amongst C&S 4+ during the week ended 18 October, 2003 riding the wave of its new launches.
In the first week of October, Zee TV launched its two new shows, Tum Bin Jaoon Kahan, a love saga produced by Aroona Irani and Kabhie Kabhie, which is a series of short-stories, encapsulating the Indian literature and showcasing strong character of Indian woman.
In October itself, Zee TV also announced the new line up of Thursday Premiere movies with some fantastic Bollywood blockbusters like Arman, Chori Chori and Darna Mana Hein.
Commenting on the increase in the channel share, Zee TV president Apurva Purohit said, ” We started the month of October on a positive note and were expecting such a great response from our viewers. We are positive that with strong programming content we will soon be able to further increase our channel share and thus consolidate our position in the market.”
Adding further, she said, “Tum Bin and Kabhie Kabhie have got some amazing response from our viewers. We have been getting positive feedback from our viewers via e-mails and letters. In fact, Tum Bin. has started with positive ratings of 2+ in Northern and Western markets and 6 + in state of Madhya Pradesh. In SEC A B C female 25+, Tum Bin has got ratings of 3.54 in Mumbai, 4.36 in Delhi, 5.91 in Uttar Pradesh 1 million+ and in Madhya Pradesh we got ratings to the tune of 6.08 TVRs. We see this as a positive move and heartening response from our viewers for the new programmes.”
Zee TV has been showcasing the strong character of the Indian women, be it Astitva Ek Prem Kahani, Mansha.
For November Zee TV has lined up some new releases like Oops, Market, Hungama and Main Madhuri Dixit Banana Chati Hoon under the Thursday Premiere property.
Zee TV, the flagship channel of Zee Network, was launched in October 1992. With a reach of more than 80 countries and access to more than 225 million viewers globally, Zee TV has created brand equity and is the largest media franchise serving the South Asian diaspora. .
Zee TV`s programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, children’s programs, daytime dramas, game shows, and late night shows.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
