GECs
Zee-Turner to launch new bouquet from 1 January, new subscription rates announced
NEW DELHI: With a view towards consolidating its position as the leading distribution platform in the country while providing a competitive edge to it, Zee-Turner has embarked upon a number of strategic initiatives that include launch of a new bouquet of channels and introduction of new subscription rate for its existing bouquet.
Also effective January 1, 2005, the price of Zee Turners existing bouquet will stand at Rs. 58.85, incorporating a hike of 7 per cent. Zee-Turners move to revise the subscription price for its existing bouquet comes in wake of the amendment order issued by Trai recently, that provides for revision in the ceiling of cable rates as on 26 December, on account of inflation.
The new bouquet will comprise five channels – Pogo, HBO, VH1, Zee Business News and TV18 Groups new Hindi Business channel. The new bouquet will be priced at a retail price of Rs 40 and a wholesale price of Rs 25 per subscriber per month.
Commenting on the companys latest initiatives, Zee-Turner CEO Siddharth Jain said, “Driven by the objective of offering the very best of entertainment mix to our customers and building profitable relationships with them, we have undertaken these initiatives to increase the reach, viewership and domestic revenue potential for our bouquets existing as well as new.”
Jain added, “The most distinctive aspect of Zee-Turners new bouquet will be to fulfill the ever-increasing demand for quality and variety. The new bouquet will provide a major fillip not only to our distribution platform, but also to the 44 million cable and satellite viewers.”
“We had been looking at revising our existing bouquet rate for a long time and Trais recent amendment gave us that opportunity. We have also officially informed our cable operators about the revised rates,” stated Jain.
With a countrywide network of over 400 dealers, Zee-Turner has the maximum depth and width of distribution in the country. Zee-Turner’s comprehensive bouquet already comprises 25 channels catering to every genre and age, and offering quality national and international content at a very competitive pricing.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
