GECs
Zee to stage contests to promote mythos
Zee TV is pulling out all the stops to increase its visibility at the ground level. To this effect it has announced a unique talent contest The Zee Mytho Show.
It will take place in ten major cities according to reports. The focus is on mythological serials Ramayan, Mahabharat and Jai Santoshi Ma.
Reports state that the programme schedule includes two fancy dress contests. One will see five to eight year olds participate. The other is for those in the nine to fourteen year age group. In addition there will also be a quiz contest for kids between nine and fourteen.
The show will be hosted by actor Swapnil Joshi who is known for his role in Sri Krishna. The Mumbai leg will take place at Rang Bhavan on 25 March from 5pm onwards.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
