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Zee to release ‘Bhaggmati’ on 26 August
MUMBAI: Zee Telefilms Ltd (ZTL) will release India’s first live animation feature film Bhaggmati – The queen of fortunes on 26 August.
The movie will be released with approximately 100 prints, Zee Telefilms vice president Ashish Kaul told indiantelevision.com.
Zee has tied up with distributors for the all India release. While Tilak Enterprises will distribute Bhaggmati in Mumbai, the Delhi territory has been bought by B.S Pictures. Burma Films is the distributor for the Eastern region and the Nizam territory has gone to Dilshad Films. Kaul, however, did not disclose the commercial terms of these deals.
Bhaggmati will have a later release in the overseas markets as Zee is yet to finalise on its distribution partner.
“At present, we are in talks with various players. We are very close to a deal and the film will have its international release probably one week after the India release,” Kaul said.
ZTL has plans to release Bhaggmati in five countries: US, UK, Germany, France and Russia.
Kaul, who is also looking after the marketing and promotional aspects of Bhaggmati, says the film will be promoted across the Zee Network apart from using platforms such as print, outdoor and radio.
“We will be promoting Bhaggmati extensively across all the media platforms. The outdoor campaigns have already begun.
We will have two contests to create an excitement about the film in the market. One contest will deal with the animation feature of the film while the other will cover the historical aspects,” Kaul says, adding that Bhaggmati will premiere in Mumbai’s Fame Adlabs, located in the Western suburb Andheri.
ZTL however has no immediate plans to release the movie on television. Kaul said the movie would be brought to television only in 2006.
ZTL released the music of Bhaggmati on Universal Music globally in July. According to market estimates, the movie is made on a budget of Rs 35 million.
Bhaggmati, a project initiated by ZTL three years back, stars Tabu and Milind Soman in the title roles. The 2 hour and 40 minute film is written and directed by the National Award winner Ashok Kaul.
The animation part, entirely done by the Zee Institute of Creative Arts (ZICA), occupies half the duration of the film.
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Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
