GECs
Zee to ‘keep pushing’ Zee Cinema for Singapore
MUMBAI: Zee Network, which launched a dedicated beam of Zee TV for Singapore on 1 June, is now concentrating on getting Zee Cinema launched in the market.
“We will keep pushing zee Cinema and as and when it is possible we will put the channel on,” Zee Network president international business Abhijit Saxena told Indiantelevision.com.
Explaining the issues the network faces to get distributed in the Singapore market Saxena elaborates: “Singapore is a very controlled market. There, introducing any new channel becomes very difficult because the cable service provider’s capacity is limited at the moment. Also, there are certain restrictions in providing the number of Indian channels to the limited Indian audiences there. Hence, at the moment, it is only Zee TV.”
Zee has been engaged in negotiations with its Singapore’s local cable service provider StarHub to carry more Zee family channels in the country. Reportedly, Zee is also waiting for StarHub to launch its digital service so that the service provider will have the capacity to accommodate more channels. At the moment, Zee TV has 25,000 paid subscribers in Singapore at the rate of Singapore $8.
Zee Network has Zee TV and Zee Cinema presently available in the US while in the UK Zee TV, Zee Cinema, Zee Music and Alpha Punjabi are available. The Middle East markets have Zee channels Zee TV, Zee Cinema, Zee News, Zee Music and Alpha Gujarati. In Africa Zee TV is available.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
