GECs
Zee takes the ‘Super Moms’ to North America
MUMBAI: After the successful DID Super Moms in India, Zee TV is all set to travel abroad. The stage is set and the doors are open for DID Super Moms North America. With more than 20,000 videos and ground activations across 16 cities it gives a platform to those women who gave up their dreams of becoming a dancer and settled for a career, family and motherhood.
With this move, it aims to give hope to millions of mothers across North America who aspire to make a name for themselves in the field of dance.
With digital being the way forward, the channel is focusing strongly on digital platforms. The first phase stared with digital auditions on 15 August where talented moms can log on to www.zeedilse.com/auditions – record or upload a two minute audition video along with telling what makes them a super mom!
Ground auditions across 16 cities will start from 15 September till 30 September after which 50 contestants will be shortlisted for the mega auditions to be held in October in New York City. The 10 finalists will then be selected to compete in DID Super Moms North America grand finale to take place in December.
Zee TV Americas general manager Sameer Targe believes that although America is the land of drams, reality is very different. “Life comes in the way – kids, school, job, family takes precedence over dreams and gradually, dreams fade away. DID Super Moms North America is our way of giving it back to those moms who gave up their passion for dancing in lieu of family responsibilities.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
