GECs
Zee surges into top 50 with Cine Awards
MUMBAI: There’s good news at Zee. The “mother of all awards” has delivered healthy ratings for Subhash Chandra’s flagship channel, catapulting Zee TV into the top 50 shows in the TRP stakes after a very long while.
TAM figures for the key Hindi-speaking markets give the Pan Parag Zee Cine Awards a healthy TVR of 4.87. This is all the more creditable considering the fact that the ratings are the average garnered over a solid five-and-a-half hour duration from 8:30 pm on Friday, 27 February, to 2 am early next morning.
For all India, C&S, 4+, the Zee Cine Awards came in at number 49, with an average TVR of 3.3. The much hyped film awards show which preceded this event, the Manikchand Filmfare awards, raked in 3.1 TVRs for Sony Entertainment Television, in the week ended 21 February 2004, giving it the 63rd rank in the stakes. In the same week, however, Star Plus screened the Hero Cycles Stardust awards, which took home TVRs of 4.9 and ranked 30th in the rankings. The Star Parivar Awards on 6 July last year, however, retains the title for the highest ratings for a televised event ever – an all-India ratings list, the show came in at sixth with a 9.9 TVR.
Zee channel shares:
| Market: HSM | |
|---|---|
| TG: CS 4+ | |
| Zee TV | 27 |
| Star Plus | 13.99 |
| SET | 10.2 |
| Market: Mumbai | |
| TG: CS 4+ | |
| Zee TV | 36.67 |
| Star Plus | 12.61 |
| SET | 11.71 |
| Market: Delhi | |
| TG: CS 4+ | |
| Zee TV | 31.16 |
| Star Plus | 16.21 |
| SET | 10.49 |
| Market: Kolkata | |
| TG: CS 4+ | |
| Zee TV | 23.69 |
| Star Plus | 9.5 |
| SET | 9.97 |
However, the Zee Cine Awards were telecast for a marathon five and half hours, with a half hour curtain raiser before the actual event. An average TVR of 3.3 for nearly six hours thus denotes a whopping viewer response.
| MARKET | TG | TVR |
|---|---|---|
| Hindi Speaking Market | CS 4+ | 4.87 |
| HSM (Excl Cal) | CS 4+ | 4.9 |
| HSM (Excl Cal + WB) | CS 4+ | 4.98 |
| Hindi Speaking Market | CS Female ABC 25+ | 5.37 |
| HSM (Excl Cal) | CS Female ABC 25+ | 5.5 |
| HSM (Excl Cal + WB) | CS Female ABC 25+ | 5.6 |
| Mumbai | CS 4+ | 7.75 |
| Mumbai | CS Female ABC 25+ | 8.42 |
| Delhi | CS 4+ | 5.27 |
| Delhi | CS Female ABC 25+ | 6.42 |
| Kolkata | CS 4+ | 4.47 |
| Kolkata | CS Female ABC 25+ | 4.25 |
| Rest Of Maha | CS 4+ | 2.95 |
| Maharashtra | CS 4+ | 6.11 |
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For the time period 2100 – 2400 hours, the HSM CS 4+ TVR is 6.58
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For the time period 2100 – 2400 hours, the HSM CS Female ABC 25+ is 7.52
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For Zee getting back into the viewing public’s reckoning with a one-off event, bodes well for the network that’s attempting to resurrect some of its lost glory. Sister channel Zee Cinema’s efforts to surge ahead too have succeeded with Hum Aapke Hain Koun, aired on 28 February getting a TVR of 2.7 and coming in at number 79 in the rankings. None of Zee’s serials, however, make their presence felt in the top 100 yet, however
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
