GECs
Zee Sports adds local commentary to India-Sri Lanka Test series
MUMBAI: In a bid to woo different regional markets, Zee Sports announced that it would offer simultaneous Hindi, Tamil and Bengali audio feed for the India Sri Lanka Test Series. This will be in addition to the regular English commentary.
This feed in the three regional languages will start from the second test on 10 December, 2005. The channel says that this is the first time in India that cricket will have commentary in any language besides English and Hindi. The special feed in regional languages will be available to viewers on Zee’s Dish TV DTH platform.
Former batsman and off spinner Kirti Azad, former Indian fast bowler Vivek Razdan and right hand batsman Gursharan Singh will be the commentators in Hindi for India- Sri Lanka Test Series. Former Indian cricketer Saradindu Mukherjee and Bengal First Class player Raju Mukherjee will be the commentators for the Bengali Feed.
Former batsman W V Raman and former Cricketer Thirunavakarasu Kumaran Kenny as he is known to close friends and television presenter Bosskey will be the commentator for Tamil feed. W V Raman will be the commentator from third test onwards.
Zee Sports business head Himanshu Mody said, The acquisition of India Sri Lanka Test series rights is an assertion of our commitment to provide exciting cricket to viewers in India. With the launch of simultaneous regional audio feed in Hindi, Tamil and Bengali, we will provide even greater enjoyment to the fans of the game, in the two remaining test matches.
“There is a great demand among viewers for, commentary in regional languages. The localisation will greatly help in increasing the understanding and involvement for cricket and will help us in opening new markets.”
Cricket Café presents the pre and post analysis of the match.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
