GECs
Zee ramps up prime time schedule with ‘Maayka Saat Zindagi Bhar Ka’
MUMBAI: Zee TV is sprucing up its primetime offering with the launch of a new weekly show titled Maayka Saat Zindagi Bhar Ka at 8:30 pm.
Yet another family drama, the show will kick off on 15 January and replace Jab Love Hua, which has been shifted to 10:30 pm and conveniently kicks Johnny Aala Re off the channel.
Zee TV senior VP programming Ashvini Yardi tells Indiantelevision.com that the channel will be replacing Jab Love Hua with new show Maayka Saat Zindagi Bhar Ka and will position the former into the 10:30 pm slot.
Maayka Saat Zindagi… revolves around the story of a Punjabi family of three daughters and a son, which struggles to preserve the family bond after the daughters get married.
It is evident from the programme restructuring that Zee has placed immense faith in the new serial as it will lock horns with Star’s Kasauti Zindagi Ki at the same time band.
This rounds up Zee TV’s programming plan with Dulhaan, Maayka…., Kasamh Se, Saath Phere, Betiyann and Jab Love Hua to strengthen their weekday 8 – 10.30 pm time band.
But will the regular Zee fans continue to be glued to the channel during the crucial 9-10 pm slot or will they flock to see SRK in his new avatar, is yet to be concluded?
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
