GECs
ZEE presents adclub’s ‘M.Ad Quiz’
Mumbai: Zee announces the advertising club’s M.Ad Quiz, in association with Brand Equity will be held on 3 February 2023 at Jade Sky, Worli, Mumbai, for the participating teams.
The participants in the M.Ad Quiz are from the world of media, advertising and marketing industry, even students at the B School.
Derek O’Brien will don the role of the Quiz Master.
At this contested event, the winners stand to be richer by some attractive gifts like Haier refrigerator, Titan watches, Unilever hampers, Garnier, Britannia, Mondelez, Dabur, Bombay Shaving Company and Nestle. There are some good gifts for the audience as well.
M.Ad Quiz committee chairperson Bhaskar Das said, “There is a lot more to the ad club than organising the most pre eminent awards of the country. We also conduct events like D-Code and M.Ad Quiz which are high on interactive experience and high octane live fun. Participation in M.Ad Quiz merits skill, curiosity and the fun of contesting. Derek O’Brien, the best in the business of conducting quiz shows, is all set for this Friday, 3 February 2023 to quiz the best brains from the field of advertising, media, and marketing. Go for it, partake in teams, and also attend as an audience.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
