GECs
Zee onboards Hyphen for Zee Zest launch
MUMBAI: Zee has onboarded Hyphen as a strategic and design partner for the launch of its new channel, Zee Zest. Hyphen will look after channel positioning, strategy, design direction, design execution, computer graphics and production of all films executed in-house.
Zee Zest has four categories including food, travel, wellness and home decor and these were harnessed in the design philosophy while developing the brand identity as well as channel graphics.
Zee Zest TV and digital business head Amit Nair said, “Brand Zest embodies the Indian essence and seamlessly, confidently navigates the international. It tells the story of our times, creating a space where conversations about culture take place in an entertaining manner. What caught our imagination also was the ‘logo identity system’ rather than the standard logo design. Set to a foot tapping score, the overall packaging delivered on all three parameters and has stood apart for its differentiated philosophy, the visuals aesthetics and the functionality of it."
Zee Zest programming head Srikant Malladi said, “The design theory suggested by Hyphen was organic and showed a keen grasp of design trends worldwide and how an Indian brand can locate itself in it. The multiple routes that were explored gave us a lot of options and helped us to funnel the brand’s vision.
Hyphen founder Prasanna Sankhe mentioned the brand personality of Zee Zest was meant to communicate the dynamism and energy of the modern Indian. “Therefore we arrived at the value of ‘unstatic/unlimit’ this was translated in the moving medium, as the motion and kinetic energy of spheres. This also gave the necessary vibrancy to visually communicate the zing of Zest.”
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
