GECs
Zee News unveils its new look with a distinctive brand identity and progressive approach
Mumbai: In today’s age of clutter and information overload, Zee News, the first private news channel of India, has always been the catalyst for change. Taking this thought forward, Zee News has established a distinctive identity by redesigning the look and feel of its channel packaging, adding a vibrant colour palette, creating clear visuals, and breathing space for better viewer experience.
The new design was carefully curated from the findings of a detailed market research, which provided insights into audience preference. This helped arrive at an affectlab score which was imperative in the channel’s re-design. Metrics such as visual appeal earned attention from viewers, comprehension, discovery time, negative/positive emotions, etc were measured for its Broadcasting space.
The fresh look & feel, along with modernized approach bring to light the consistent efforts of the brand to redefine the credibility of the news being reported. The latest design update is in line with a more futuristic approach to connect deeply with Zee News viewers and attract new audiences through a better news viewing experience.
Emphasizing the brand philosophy and modern approach, Zee Media Corporation Ltd. chief business officer Abhay Ojha said, “India has evolved and so have we. As the nation’s oldest and one of the leading news enterprises, Zee News has played a huge role in shaping the minds and hearts of our viewers and our country. In the cluttered News Broadcasting space, Zee News has been constantly enabling a modern brand metaphor that comprises an inclusive and progressive approach. We, at Zee News, continue to be the forerunner in ensuring impactful content consumption, taking into consideration the attention span of viewers spread across the country.”
“When it comes to marketing and building strong brand equity, the brand identity of the Zee news network is of paramount importance. We have refreshed our brand identity to keep our audience engaged through a visually appealing new look and strategized communication to ensure a consistent Top of the Mind recall for our channel, with a higher preference ratio.” added Zee Media Corporation Ltd marketing head Anindya Khare.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
