News Broadcasting
Zee News to launch two interactive shows
MUMBAI: Zee News is coming up with two interactive discussion programmes this weekend, Kitna Bole Baba and Main Azaad Hoon.
These programmes will primarily focus on two issues – Have religious gurus become the role models of the society today; and Is the society in Gujarat accepting the liberal women. Viewers can send in their queries through SMS.
The two programmes have been designed in a way to have the highest possible viewer’s interactivity. Main Azaad Hoon initiates the discussion on today’s liberal attitude of women, whereas it is commoner’s increasing dependency on the religious gurus takes the center stage in Kitna Bole Baba.
The programmes are aimed at clarifying the prevailing misconceptions about the issues. Kitna Bole Baba will focus the society’s current mindset of making larger than life picture of their religious gurus.
It is going to be a discussion between today’s famous gurus and the social scientists with a view to bring a clearer picture of the thought process the gurus put in, while advising their disciples in their day to day affairs. It will be telecast on 23 December at 8 pm.
Main Azaad Hoon will focus on the pragmatic situations, which today’s women often find them into. From having a boyfriend to having an extra marital affair, no question is going to be hypothetical, asserts an official release.
The discussion will further cover the morality factor in the women’s action from society’s viewpoint. Apart from survey and field stories, the guests in the studio will also contribute with their views. Guests would include some social activists, young girls and a psychologist. This will be telecast on 24 December at 8 pm. The survey was conducted in four cities – Ahmedabad, Surat, Vadodara and Rajkot.
A deep research was conducted, before zeroing down on these topics. The channel has been frequently providing a platform to discuss the important topics, which will pave way to an open-minded society, adds the release.
News Broadcasting
Book Cricket gets a digital century on News18 amid T20 fever
Nostalgic classroom game revamped in English, Hindi plus Telugu on web and app.
MUMBAI: When the T20 World Cup fever hits fever pitch, News18 decides to flip the script straight back to the classroom. The digital news platform has revived the timeless schoolyard favourite Book Cricket as an interactive online game, perfectly timed to ride the cricket wave gripping fans across the globe. The reimagined Book Cricket ditches textbooks for smartphones, blending old-school nostalgia with modern gameplay. Once a sneaky recess pastime played by flicking book pages to score runs, the digital version now offers seamless fun for anyone craving a quick cricket fix between overs.
Available in English, Hindi and Telugu (with more languages planned across News18’s network), the game sits within the platform’s fast-growing gaming portfolio of over 20 titles, all built in-house. It joins event-driven hits like ‘Kursi Catcher’ and ‘Result Rewind’ during the 2025 Bihar Assembly Elections, plus festive specials such as ‘Durga’s Astras’ for Durga Puja and ‘Mouse Modak’ for Ganesh Chaturthi.
News18 Digital CEO Mitul Sangani said, “Gaming is a key pillar of our engagement strategy. At News18, we uniquely combine our newsroom agility with immersive gaming experiences. By blending credible content with interactive formats, we are creating meaningful engagement in an era defined by shrinking attention spans and evolving consumption habits.”
Select titles have expanded beyond News18.com to CNBC-TV18.com and Firstpost.com, reflecting the network’s push to deepen user interaction across platforms. The Book Cricket game is live now at https://www.news18.com/games/book-cricket/.
In a tournament where every boundary counts, News18’s digital Book Cricket proves the simplest games can still deliver the biggest smiles no syllabus required, just pure cricket joy one page-flip at a time.
