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Zee News to boost presence in Singapore via StarHub
MUMBAI: Zee News will be expanding its distribution in Singapore. The Hindi-language news channel will be carried on pay TV operator StarHub from 2 April.
With this launch, Zee News will be the first Hindi-language news channel to be made available in Singapore. Customers who currently subscribe to Zee TV will be able to catch Zee News at no additional charge.
The addition of Zee News will augment the existing line-up of nine Hindi channels on StarHub TV which comprises Zee Cinema (Channel 130), Zee TV (Channel 125), Channel V India (Channel 132), Colors (Channel 128), Eros Bollywood On Demand (Channel 142), Sony Entertainment TV (Channel 127), Sony Max (Channel 131), Star Gold (Channel 129) and Star Plus (Channel 126).
Programmes on Zee News include ‘Badi Khabar‘ which brings the biggest story of the day to viewers with moving pictures, analysis and in-depth coverage, the flagship bulletin ‘News @ 9‘ that contains all the main news items of the day, and The Inside Story that brings to light sensitive national issues that affect the ordinary man on the street.
In addition to bringing the news coverage that matters to the Hindi-speaking community, StarHub TV will also be bringing the A-listers of Zee TV to the Singapore fans. StarHub will be presenting Zee Nite on 6 April at Esplanade – Theatres on the Bay. Zee Nite is a one-night only concert that showcases the best of India‘s television stars.
StarHub VP of media business unit Lee Soo Hui said, “The addition of Zee News on StarHub TV helps to anchor our Hindi line-up with a strong news offering. Customers who are concerned about news affecting the Hindi-speaking community in India can now be kept up-to-date through Zee News.”
“As Zee News is offered to Zee TV subscribers at no extra charge, customers can now enjoy two channels for the price of one. It is a testament of our commitment to continually offer the best programming with the greatest value to our subscribers.
“We are also pleased to bring Zee Nite back to Singapore since its successful inauguration here in 2006. The stellar line-up of India‘s favourite TV stars at Zee Nite promises to be a treat for all fans of Hindi entertainment.”
To allow StarHub TV customers to get a taste of both Zee News (channel 158) and Zee TV (channel 125), a two-week free preview will be held from 2 April to 16 April. StarHub TV customers can subscribe to Zee TV Pack which includes Zee TV and Zee News at a monthly subscription of $8.56 (including GST). Existing Zee TV customers will be able to enjoy Zee News at no additional cost.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
