News Broadcasting
Zee News hits 4470 hours, 315 Million YouTube viewership in March 2023
Mumbai: Zee News has been able to achieve a remarkable viewership score, as a result of its new look, its flagship DNA show focusing on impact on ‘Give Plastic and Take Gold’ and ‘Right to Repair’ and the launch of Newsroom Live and Addha Din Puri Khabar. It proved to be a boon to Zee News Indeed!
The news channel has surpassed its competitors yet again, leading with a remarkable viewership score of 315 million on YouTube and 4470 hours of viewing, making it the No.1 and the most-trusted news channel of India.
As per the YouTube monthly stats in March 2023, Zee News has been ahead of Aaj Tak (280 million views) viewership. The channel also overtook its competitors Aaj Tak, TV9 Bharatvarash, News18 India, News 24, ABP News significantly.
Zee News had unveiled its new look and design, implementing a futuristic approach aiming to connect with viewers in a strategic. The dawn of the fresh look also helped in earning the trust of new audiences through a better viewing experience. While Newsroom Live and Addha Din Puri Khabar focused on impactful news episodes, the Zee News- DNA Show exclusively episodes on informative stories/ campaigns like ‘Give Plastic and Take Gold’, ‘Right to Repair’, Health Insurance, etc encouraged citizens to take informed decisions on the same
Commenting on the remarkable achievement, Zee News editor Rajnish Ahuja said, “Zee News has been consistent in reporting and presenting real-time news from a nationalist perspective. The increase in the number of eyeballs in March 2023 is, in fact, an encouraging factor for our entire team to customize program packaging and keep the audience engaged and continue with the same momentum.”
“We, at Zee News, have been focusing on content, and revenue is just a by-product and expect a significant increase, especially being an election year, with multi-times growth across the network. In fact, news consumption via Zee News, as we have also been able to cater to the digital audience by creating new formats for social media platforms like Zee News Social. Our goal is to become number one, in terms of revenue,” added ZMCL CBO Abhay Ojha.
Being the pioneer in the history of Indian (Private) news channels, ZEE Network has been at the forefront of delivering the news from a nationalist perspective.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
