GECs
Zee Networks launches tsunami fund raising initiatives
MUMBAI: Zee Networks has gone the telephony way to raise funds for the tsunami victims. The network has associated with BSNL and MTNL for an initiative where the billing amount for a call to a particular number will be donated to the Zee relief fund to the Prime Minister’s National relief fund.
Interested individuals across India can contribute to the relief fund by making a call to the number 190 2424 500500 from an MTNL or BSNL landline or WLL phone. The billing amount for a one-minute local call will be forwarded to the relief fund.
Zee has also partnered with mobile service providers Hutch, Airtel, Idea and Spice Telecom for another initiative. Here, customers can contribute up to Rs. 100 by sending an SMS typing ERF to 7575. A user who doesn’t have Rs. 100 as balance in his account can contribute the existing balance amount.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
