News Broadcasting
Zee Muzic to launch ‘Wild 10’ on 4 November
MUMBAI: Zee Muzic is set to kick off a one-hour theme based show Wild 10 on 4 November at 7 pm.
Hosted by Rohit Roy, every Saturday Wild 10 will play 10 of the hottest tracks of the week and pick five from each of the various segments such as – DJ’s pick, regional hits, viewer’s choice, old is gold – retro and international.
The show promises to take viewers through the wild side of fashion, parties, destinations and more. Every episode will see Rohit in different avatars, from a Bartender to a DJ or even a biker. The end of every episode will show Rohit doing something ‘Wild’ as part of his signature Wild 10 style, informs an official release.
Zee Muzic business head Irshwin Balvani said, “Wild 10 is a make-you-feel-good show. It makes for a perfect weekend viewing as it has lots of music and entertainment and of course Rohit Roy who unveils his wild side.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
