GECs
Zee Kannada supports Men in Blue through signature campaign
Bangalore: Team India will appreciate all the support it can get. If the initiative is as novel as Zee Kannada’s signature campaign it will also bring in more cheer.
The channel is launching a unique handkerchief signature campaign to support Indian players in the forthcoming Cricket World Cup.
The campaign will be launched on Thursday 22 February with the first handkerchief being signed by Essel Group Chairman Subhash Chandra.
The Zee Kannada team will travel across the state and put up collection boxes at select locations like schools, colleges, orphanages and institutes for the disabled, malls and coffee shops. People have to sign wishes on their hankies and drop it off in the collection boxes.
Fans can also SMS or email their messages to the channel.
All the handkerchiefs received will be tied together to form the biggest ever chain of signed handkerchiefs which will be handed over to the Indian Cricket team before the start of the tournament.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
