GECs
ZEE Hindustan’s ‘Hindustan Ki Baat’ goes on-ground for second year
Mumbai: ZEE Hindustan’s successful IP Hindustan Ki Baat was established last year during the pandemic to walk on the line set by the channel’s core value – ‘State makes the Nation’. The programme focuses on various states and their cities to uphold their achievements and concerns and gives them a national platform.
Last financial year, this programme covered five major cities and had garnered high viewership. This year, it starts with fresh new vigor and in its first segment will cover Ahmedabad on 24 July, followed by Jaipur (27 July), Patna (28 July), Kanpur (29 July), Odisha (30 July), and Surat (31 July).
In these conclaves, industry experts of each city will gather on ZEE Hindustan’s platform as panelists to discuss the various aspects of industrial growth and development of that city and its contribution to the national economy.
Speaking on this development, ZMCL CEO & editor-in-chief, Purushottam Vaishnava said, “ZEE Hindustan is a channel for the people of India and all our endeavor is to give them a voice through our platform. We have always put viewers first, getting the news from the ground and complete information-based news to empower them. Hindustan Ki Baat is one of our initiatives to stay true to our commitment.”
ZMCL chief revenue officer, Manoj Jagyasi said, “ZEE Hindustan has been achieving one milestone after the other since last year. Hindustan ki Baat is one of its very successful examples. With its wide reach, ZEE Hindustan strives to bring real impact to the lives of the viewers. We have our business associates to thank for supporting us in all such initiatives and driving our morale.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
