GECs
ZEE highlights every child’s first storyteller
Mumbai: On Mother’s Day, there are a few campaigns that stood out on the back of an incisive insight and sheer simplicity in their approach of landing the message in an evocative manner. One such creative that speaks straight to the soul is that of ZEE, who by virtue of having first introduced satellite television in India and opened up a whole new spectrum of storytelling for every Indian home, is a leading storyteller of our country. ZEE’s unique campaign beautifully captures the often unacknowledged role of a mother as every child’s first storyteller!
ZEE’s #MyFirstStoryteller campaign is a touching tribute that shines a spotlight on this pivotal role countless mothers play in getting their child to experience their first range of emotions through storytelling.
Speaking about the campaign, ZEE content SBU chief marketing officer Kartik Mahadev said, “This campaign celebrates the storytellers that our mothers are, an innate quality that is an essential nature to the role that mothers play in shaping lives and cultures. As the storyteller of many Bharats, we believe that mothers in their role as primary caregivers, set their children off on a trail of discovering life by sparking their curiosity. It is, after all, our mother’s very first stories that lay the foundation of our core value system, shape us and in turn shape society.”
Reacting to the film, influential personalities like fashion designer Masaba Gupta and Marathi television and theatre actor Sakhee Gokhale have shared personal anecdotes about their first storyteller, their respective mothers – actors Neena Gupta and Shubhangi Gokhale, where they talk about how their mother’s initial stories have built their core value systems and stayed with them even today!
Several other TV personalities including Shraddha Arya, Krishna Kaul, Ashi Singhh, Karanvir Sharma, Mohit Malhotra, Abhishek Malik, Varun Kasturia, Aman Gandhi, Anisha Hinduja, Dhwani Gorii, Anushka Merchande, Rose Sardana, Munira Kudrati have shared the endearing film on their social feeds with special messages for their own mothers and mothers at large.
The tonality of the campaign is in beautiful sync with the category of broadcast entertainment that ZEE belongs to as it showcases the power of the medium in bringing families together and creating in-home shared moments and bonds of trust between a mother and her child through storytelling.
With a legacy spanning over three decades, ZEE’s commitment to entertaining audiences in India through storytelling and promoting core values of Indian society, has consistently been reflected in the content portfolio offered by the network. The campaign film has been released and promoted across the ZEE network as well as social media pages of the company across platforms. The campaign’s positive reception is a testament to ZEE’s understanding of the Indian audiences and culture as well as the company’s constant endeavour of entertaining families with the power of storytelling.
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
