GECs
Zee Ganga’s Memsaab No.1 finale breaks records with a 71 per cent increase in viewership.
Mumbai: Zee Ganga, the number one Bhojpuri GEC of Bihar, Jharkhand, and Purvanchal region, has added a new milestone to its journey! Taking the entertainment to the next level, the channel is proud to announce that the grand finale episode of our show Memsaab No.1 has broken all viewership records and emerged as the slot leader with a remarkable growth rate of 71 per cent (BARC, B&J, U+R, Wk 13’23 CS15+, Sun (2000-2200 hrs) Avg AMA000s).
The finale episode was competing to snatch the esteemed coveted title of ‘Memsaab No.1.’ The episode was a spectacular celebration of the essence of being a true Indian woman “Ghar Ka Naya Chirag”. In the span of a few weeks, Memsaab No.1, a show filled with high-octane drama and lots of entertainment, enthralled the audiences by adding exciting formats to present Bhojpuri entertainment’s very-first non-scripted reality show. The emotional quotient on the battlefield of Memsaab No.1 sees group equations and power dynamics change at every instant. The episode was a fitting tribute to the participants’ journey, hard work, and determination to emerge as confident and empowered women.
The success of the “Memsaab No.1” finale episode is a testament to the show’s unique format and its ability to captivate audiences. The show not only entertained viewers but has also contributed to the cause of women’s empowerment, inspiring women to break free from stereotypes and embrace their true selves. The performances by the participants were stunning, leaving the audience spellbound. The episode was graced by the presence of Bhojpuri superstar Yash Mishra and the stunning Raksha Gupta, who joined the judge’s panel as special guests and gave mesmerising performances. Anchor Ankush Raja and both judges Smrity Sinha and Ritu Singh also gave high-intensity and special performances, adding to the grandeur of the finale.
ZEEL chief cluster officer – East Samrat Ghosh said, “It has been our constant endeavour to provide unique and engaging content to our viewers through shows with innovative concepts. Memsaab No 1 – the first Bhojpuri non-scripted TV reality show – has been hugely successful amongst the audience. The overwhelming response to the “Memsaab No.1″ season 11 finale episode is a testimony to the hard work and dedication of the entire team behind the show. From the participants to the judges, the special guests, and everyone who contributed to making this episode a grand success. We thank our viewers for their unwavering support and promise to keep delivering the best of Bhojpuri entertainment.”
ZEE Ganga, ZEEL chief channel officer Amarpreet Singh Saini said, “Memsaab No.1 is a marquee property for us, and we are extremely proud of the success of “Memsaab No.1″ finale. Thanks to its unique and electrifying format, which has captured the hearts of audiences across Bihar, Jharkhand, and Purvanchal region. The show’s ability to showcase the true essence of being an empowered Indian woman has not only entertained viewers but has also inspired them to break free from stereotypes and embrace their true selves. We hope to continue our contribution towards women empowerment through our programming.”
ZEE Ganga’s endeavor has always been to bring to the fore the rich Bhojpuri culture and heritage. These festive associations and programs are yet another step in that direction. With more such region empowering shows in the pipeline, the channel is all geared up to redefine entertainment and continue its mission to bring original and authentic content for its regional Bhojpuri audiences.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
