GECs
Zee comes out with five new shows
After Sony now it is the turn of Zee Television to announce new programming initiatives. In the press conference in Mumbai, Zee elaborated on its programming run up for the coming months. Well actually three new serials, a series on theatre once in a month and the old blockbuster Antakshri will be in a new format.
‘Babul Ki Duwayen Leti Jaa’ on air every Mon-Fri at 10.15 PM is a emotional and social soap which revolves around five girls who are very close to each other. The story is about their dreams and what they manage to realise. The serial is produced by Shobhana Desai and directed by Aziz Khan, Satish Rajavade and Kamal Moonga.
Another new prime time serial is ‘Ittefaq’ launches erstwhile superstar Rajesh Khanna on the small screen. It is a story of people who are strong-willed but at the same time vulnerable and emotional. The serial is produced by Pawan Kumar and Sanjiv Narang and directed by Indrajit.
The fantasy of Arabian nights will come to viewers in the form of ‘Thief of Baghdad’ on every Wednesday at 8:30 PM. It is produced by Reena Wadhwa of Karnik Communications and directed by Vijay Pandey. The outdoor shooting is being done in Jodhpur palace in Rajasthan to give the feel of Baghdad.
Considerable attention has been provided towards special effects, which is the heart of any fantasy serial. Even though the name of the serial seems to be suggestive of a children’s serial it is meant for all age groups.
“From two year olds to 80 year olds are our target viewers,” replied Reena Wadhwa when asked.
The real innovative programme is ‘Rangshala’, which covers theatre activities. On the last Saturday of every month it will show a drama on the small screen. The dramas will be selected from theatre groups all over India.
The shooting will be done on stage only, but will not be continuous. Veteran theatre and film artist A.K.Hangal said that the new initiative will definitely help theatre rather than hampering it, it will be interesting to see how theatre people adapt to television.
Answering on the expected TRPs and Advertising revenue on ‘Rangshala’, R.K.Singh, CEO Zee TV said that not all programming is done taking into account revenue generation. “It is our endeavour to give something unique and creative. “
Talking on the overall programming strategy he said it is our continuous efforts to give new and innovative things to viewers. In eight years of programming on Zee, utmost care has always been taken to give entertainment and information of all kind and colour to society in the most holistic and composite way. As far as the cost of programming and the expected revenue is concerned Singh replied that cost forms percentage of revenue. Initially the cost will be high but revenues will follow later.
The Good old Antakshari will be in a new format with the slogan “Come, Play and Win the big money of Rs 1,28,00,000.” The aim of the new improved programme is to appeal to all segments of society, with higher amount of prizes. Anu Kapoor and Rajeshwari Sachdev will now anchor the show.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
