Movie Channels
Zee Cinema to telecast WWE in Hindi
MUMBAI: Come 13 September and the action of World Wrestling Entertainment (WWE) will expand its viewership platform. The sport, which is currently broadcast on Ten Sports, will also be aired on Hindi movie channel Zee Cinema. The channel will telecast WWE in Hindi from 7 – 9 pm.
WWE is one of the top rated shows in the sports genre, according to the Broadcast Audience Research Council (BARC) India report. “Zee Cinema wanted to do something new and thus decided to air WWE on the channel,” said a source close to the development.
Zee Cinema, which as per the BARC India week 33 ratings data, is at the second position in the movie channel space, is looking at getting new audience on to the channel by airing WWE.
“Action entertainment is the preferred genre on the channel and thus the decision to telecast WWE, which will be a fresh breather from the movies,” added the source.
According to the channel, WWE is still a niche property, which is broadcast on sports channels and is mostly in English. “We are hoping to make it a more mass sport and thus bringing it on Hindi movie channel and with Hindi commentary,” informed the source.
Christened Action Mania, the sport will be aired everyday for the first two weeks, starting 13 September. “After two weeks, the show will be aired once a week. It is a strategic decision taken by the conglomerate to take WWE to a new set of audience,” said another source from the sports channel.
Airing popular sport properties on Hindi movie channels by networks is not new. Be it the Indian Premiere League (IPL) on Sony Max, or Pro Kabaddi League (PKL) on Star Gold, Hindi movie channels have gained traction for sport properties. Whether airing WWE will take Zee Cinema from the current number two position to the numero uno remains to be seen.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
