Movie Channels
Zee Cinema to premiere ‘Haathi Mere Saathi’ on 18 Sept
Mumbai: Zee Cinema will telecast the direct-to-TV release of the film “Haathi Mere Saathi” followed by a streaming release on OTT platform Eros Now. The film will air on 18 September.
Written and directed by Prabu Solomon, the film stars Rana Daggubati, Pulkit Samrat, Shriya Pilgaonkar, Zoya Hussain, and Anant Mahadevan.
Adapted from a 1971 classic starring Rajesh Khanna, “Haathi Mere Saathi” explores the bonds between humans and animals. The film traces the narrative of a man fighting for the rights of elephants and the ecosystem.
“The pandemic disrupted the usual ways of presenting any work of art and led us to scout for ways to manoeuvre through the new normal. Unique initiatives like Direct-to-TV releases of films is our way of setting up a new path,” said Zee Hindi movies cluster, business head, Ruchir Tiwari. “Television is a medium of entertainment that is accessible by a majority of the people. And we always attempt to bring the latest and blockbuster films for our audiences.”
“Haathi Mere Saathi is amongst those rare projects that can educate, entertain, and inspire the viewers simultaneously. We are delighted to partner with Zee Cinema for a Direct-to-TV release. Its popularity across a diversified audience base spanning various age groups and countries will give the film the required reach,” said Eros International Media, chief operating officer, Kumar Ahuja.
“The film draws light on some serious issues faced by these communities and the thorough dedication to the cause. I feel privileged to be a part of a project like this,” said Rana Daggubati. “It is an important film and story that needs to be told and it’s great that through its Direct-to-TV release on Zee Cinema and post-release streaming on Eros Now, it will reach audiences across the nation.”
“When I first thought of this story, I had a clear vision of what I wanted to convey. I wanted to put across a germ of thought with a potential to ignite progressive conversations around the cause of protecting elephants and nature,” said Prabhu Solomon. “The film directly releasing on Zee Cinema followed by online streaming on Eros Now will help the film penetrate across different parts of the country.”
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
