GECs
Zee Cinema targets the youth with interactive property ‘Klub’
MUMBAI: Zee Cinema has announced the launch of its youth block Klub. Apart from telecasting youth-oriented movies, the segment will also be driving various interactive features for the channel’s target audience.
The property has been slated for the evening time band from Monday to Friday at 4:30 pm to 8:30 pm, starting 25 September.
Speaking on the launch, Zee Cinema business head Bharat Ranga said, “With the launch of Klub, the channel aims to strike a direct chord with the youth. To keep our audience engaged we are launching a lot of interactive features on Klub. We are optimistic that Klub will add to the movie viewing experience of Zee Cinema for the viewers.”
Interactivity on Klub will include the following:
Sms ASTRO & your star sign to 7575 – daily predictions will be displayed.
Sms LOVE, your name & your mates name to 7575 for love analysis.
Star Match: Match your compatibility with your favourite Bollywood Stars
One can provide their date of birth along with the name of any star & the service can be promoted for specific stars at different times/days.
Celebrity Forecast: Get updates on your favourite celebrity’s future forecast and whom you share your birthday with.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
