Movie Channels
Zee Cinema conducts ground activity for ‘Aankhen’
MUMBAI: Zee’s Hindi movie channel Zee Cinema conducted a unique campaign for its upcoming screening of the Amitabh Bachchan starrer Aankhen. The channel used the occasion to treat a group of visually challenged youngsters with entertainment activities.
The youngsters were treated to a fun-filled evening, which saw a stage act by close replicas of the actors from the hit movie Aankhen. The enthralled audience participated in group activities and competitions and many emerged triumphant winners taking home well-deserved rewards, says the channel.
Speaking on the occasion, Zee Cinema business head Bharat Ranga said, “We continuously strive to drive our prime movies through innovative viewer contact programmes. It was indeed humbling to see the visually challenged people relive the movie through the eyes of the stage actors, who enacted scenes from the movie.”
He further added, “In the past movies such as Munna Bhai MBBS, Tarzan the Wonder Car, and Coolie have been promoted through real time events across cities, which involved cancer patients, destitute children and coolies. These activities have been acknowledged and have received rave audience participation and appreciation.”
Amitabh Bachchan starrer Aankhen is the latest addition to the ongoing festival “Shaniwar Ki Raat Amitabh Ke Saath”, which was launched on 4 December 2004. Zee Cinema telecasts the movie on Saturday, 21 May at 8:30 pm.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
