Movie Channels
Zee Cinema conducts ground activity for ‘Aankhen’
MUMBAI: Zee’s Hindi movie channel Zee Cinema conducted a unique campaign for its upcoming screening of the Amitabh Bachchan starrer Aankhen. The channel used the occasion to treat a group of visually challenged youngsters with entertainment activities.
The youngsters were treated to a fun-filled evening, which saw a stage act by close replicas of the actors from the hit movie Aankhen. The enthralled audience participated in group activities and competitions and many emerged triumphant winners taking home well-deserved rewards, says the channel.
Speaking on the occasion, Zee Cinema business head Bharat Ranga said, “We continuously strive to drive our prime movies through innovative viewer contact programmes. It was indeed humbling to see the visually challenged people relive the movie through the eyes of the stage actors, who enacted scenes from the movie.”
He further added, “In the past movies such as Munna Bhai MBBS, Tarzan the Wonder Car, and Coolie have been promoted through real time events across cities, which involved cancer patients, destitute children and coolies. These activities have been acknowledged and have received rave audience participation and appreciation.”
Amitabh Bachchan starrer Aankhen is the latest addition to the ongoing festival “Shaniwar Ki Raat Amitabh Ke Saath”, which was launched on 4 December 2004. Zee Cinema telecasts the movie on Saturday, 21 May at 8:30 pm.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
