News Broadcasting
Zee channel wins case over use of logo
MUMBAI: Ruling in favour of Subhash Chandra-promoted ASC Enterprises, the Delhi High Court has dismissed a petition filed by Twentieth Century Fox Film Corporation over use of an “altered” logo for its channel “FX”.
Launched on its first direct-to-home (DTH) broadcasting platform Dish TV last year, the DTH bouquet included channels from the Zee stable, Smile TV, Trendz, and FX, among others.
The petition, filed by Twentieth Century Fox Film Corporation was over the use of mark ‘FX’. It claimed that the mark ‘FX’ is being used by it extensively since 1994 and in fact a channel by the name ‘FX’ has been launched in UK & US in 1994.
Zee, in its response agreed to alter the logo to ‘MX’ with the word ‘Z’ inscribed on the top of the logo so as to clearly identify the same with Zee and to remove any confusion in the matter. Fox, however, rejected the offer of a changed logo and pressed for an interim injunction in the matter.
Justice Mukul Mudgal dismissed Fox’s contention and held that the changed logo which has Zee letters in white alongwith word Z in brown and word M and staggered X “are sufficient to distinguish the defendant’s (Zee) mark from that of the plaintiff.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
