News Broadcasting
Zee Business’ ‘Shining India’ news show to simplify the jargons of the union budget
Mumbai: With Union Budget 2023 being presented this week the prime time of the year has arrived when there is an increased curiosity among the citizens of India on what’s next for the Indian economy?
The diversified Indian economy has grown steadily over the past 50 years, with strong trade relations with other countries. Expectations from industry leaders of different sectors are sky-high for the upcoming union budget. In an endeavour to report timely updates and analysis on the budget, Zee Business’ Shining India news show aims at engaging the viewers on budget day’ on 1 February 2023 from 7 a.m. to 11 p.m., primarily focusing on a full-day analysis, with a breakdown and discussion on the budget 2023-24. This will also further add extensive value to the advertisers, as it can create an impactful brand value among the target audience.
Through the Shining India, the channel has exclusively lined up guests and leaders to simplify the budget/finance jargons for the common man. This will allow viewers to have an in-depth understanding of the impact of union budget proposals on their day-to-day life. From the business point of view, this strategised move also brings in revenue and creates opportunities for sponsorship on exclusive budget programming and special packages around this theme.
Zee Business managing editor Anil Singhvi said, “The Indian economy has emerged as the world’s fifth largest, with a GDP of $3.5 trillion in 2022 aspiring to achieve a $5 trillion milestone by 2024-25. We, at Zee Business, strongly believe in truth and fairness in reporting. Budget sessions have been progressive, to attain economic development. Shinning India looks forward to providing a platform for key industry leaders to bring to light what can be expected in fiscal management, growth strategies that can be adopted for the manufacturing sector, infrastructural developments, etc.”
“Brands /clients have always been looking for innovative options to connect with their customers during budget season. That’s where Zee Business and ZMCL present cross-platform avenues with multiple engagement tools which serve varied client needs that are beyond regular FCTs. With our credible and comprehensive programming line-up, we hope to see significantly higher number of eyeballs and better stakeholder management, thus broadening the scope of our business,” highlighted Zee Business, Wion chief business officer Madhu Soman.
The channel added that it has a targeted marketing plan, including mailers, print ads and budget contests to maximise engagement of stakeholders. It also further aims to encourage the audiences to be involved in the budget coverage through the ongoing infotainment buzz via social media posts.
News Broadcasting
CNN-News18 rolls out Battle for the States ahead of key polls
Multi-format election coverage tracks voter mood across five battleground states
NEW DELHI: CNN-News18 has launched a special election programming initiative titled Battle for the States, as India gears up for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
Built around the theme ‘Road to Power’, the multi-format coverage aims to follow the entire electoral journey, from campaigning and polling to results and government formation. The network is leaning into on-ground reportage and data-backed storytelling to decode voter sentiment across regions where local issues often shape the narrative.
The programming line-up includes ‘Vote Tracker’, a three-part series developed in collaboration with survey agency Vote Vibe. The show blends survey insights with expert commentary and field reporting, using augmented reality graphics to present complex electoral data such as vote share, seat projections and leadership preferences in a more accessible format. It will air every Monday evening until April 6.
Adding a cultural lens to political reporting is ‘So Saree!’, a ground-driven segment where women anchors travel across constituencies dressed in traditional handwoven sarees from each state. The format uses attire as a storytelling device, highlighting regional identity while capturing grassroots voices.
Meanwhile, ‘Unfiltered Kaapi’ and ‘Chai-Niti’ bring a more conversational tone, drawing inspiration from everyday political discussions in tea stalls and coffee corners. These segments aim to break down key issues through candid, fast-paced exchanges between anchors and reporters, tailored to regional sensibilities.
For viewers seeking deeper insights, the weekend docuseries ‘Reporters Project’ takes a longer view, with correspondents travelling across constituencies to map voter concerns and political shifts on the ground.
“Elections are about people, their aspirations, identities and the issues that matter to them, and every state tells a different story,” said CNN-News18 editorial affairs director Rahul Shivshankar. He added that the initiative focuses on understanding “the sentiment on the ground and what’s driving voter choices”.
Echoing the emphasis on credibility, Network18 CEO – English and business news Smriti Mehra said the network aims to combine on-ground reporting with data-led insights to deliver clear and timely coverage as the elections unfold.
With a mix of data, culture and grassroots reporting, CNN-News18 is positioning Battle for the States as a comprehensive window into one of India’s most closely watched electoral cycles, where every vote carries a story waiting to be told.
