GECs
Zee brings English fare to viewers
Zee Telefilms’ is set to enter the English movies and English general entertainment segment with its two channels Zee Movies and Zee English which are slated for launch on 15 March, 2000. Both the channels are to be encrypted and will be beamed from AsiaSat-3. “Television for the dot com generation” is the slugline for the two channels.
The channels are expected to cater the Category “A” audience and claim to have a huge library of popular movies and other software. Zee English which is the general entertainment channel claims to have rights of popular serials like “Friends” and “The Benny Hill Show”. The channel boasts to have the last four year programming of the most popular serial in the US “Friends” while competing channel Star World has only the earlier three years of the popular sitcom.
Zee Movies has acquired around 700 titles of English films from various houses like CBS, Warner Brothers, Pearsons, Carlton, Freemantle, Diskovery and Passport International. It would telecast five new movies everyday which would then be repeated.
HBO, which undoubtedly is among the biggest cable movie channels in the world, will enter the Indian skies soon and could be a threat to Zee Movies. It already has drawn a huge line-up of popular Hollywood movies and would begin its test runs from 15 March, 2000 and is slated to be officially launch on 22 March.
Zee Telefilms apparently has fixed the rates for Zee Movies and Zee English at Rs 5 and Rs 4 per subscriber. HBO’s sticker price is Rs 5.45. The network is slated to price its set-top boxes at around Rs 12,500 each which is way below that of the competing HBO which will price its boxes above Rs 25,000. This is likely to work in favour of Zee Movies in Indian cable TV homes. Zee would stand at an advantage due to the strong distribution network of SitiCable.
Zee English and Zee Movies are expected to fill in the vacant space in the Zee Telefilms’ bouquet which lacked English programming.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
