Movie Channels
ZEE Biskope to air world television premiere of ‘Sher Singh’ on the occasion of Holi
MUMBAI: ZEE BISKOPE, the 24-hr dedicated Bhojpuri movie channel, is all set to keep up its promise of offering a bouquet of category firsts to its consumers on the occasion of Holi. Adding to the exuberance of the festival, the channel will keep its audience enthralled and entertained with the World Television Premiere of the 2019 Pawan Singh blockbuster ‘Sher Singh’ on Tuesday, 10 March at 6:30 pm in the Jila Top slot.
Celebrating the myriad shades of entertainment this Holi, ZEE Biskope will launch the first ever digital mascots of a Bhojpuri movie channel – Bhaiyaji & Gamchaji. The character of Bhaiyaji will portray a cool, carefree and true Bhojiwood buff who engages with the audience showcasing his expertise in Bhojpuri movies. Gamchaji who personifies the symbolic Gamcha of the region, will be complimenting Bhaiyaji. The duo will be revealed on the channel’s social pages this Holi. Adding to the galore, the channel will also launch its brand song video across digital & television platforms.
Just when you think that’s all for the festival of colours, ZEE Biskope brings out more from its kitty. Right after Holi, the channel will extend its marketing campaign further with digital wall paintings across Bihar, Jharkhand & UP. These would be illustrated visuals featuring the top 3 superstars of Bhojiwood and brand ambassadors of ZEE BISKOPE – Nirahua, Pawan Singh & Khesari Lal Yadav. The channel will also launch #LahariyaChallenge on-ground through a canter activity across Arrah & Chhapra where participants will be gratified for their entertaining performance on ZEE Biskope ’s brand song.
Talking about the Holi launches, Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “Since its launch, ZEE BISKOPE has always offered its viewers with category firsts. Holi will be no exception. Be it the launch of the digital mascots – Bhaiyaji & Gamchaji or the illustrated digital wall paintings; be it #LahariyaChallenge or the brand song, the channel has meticulously catered unique offerings throughout, with a viewers first approach. The brand has big plans for the market in the coming months to keep up the momentum.”
ZEE Biskope aims to be create a platform for its viewers to celebrate authentic Bhojpuri entertainment to its unabashed best. Keeping the viewer at the core of what ZEE Biskope stands for, the channel offers them a content library of 300+ movies that spans an array of diverse, yet popular, genres that include romance, drama, action and comedy. The channel is available on DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable and DTH platforms.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
