Movies
Zee Biskope brings the world TV premiere of ‘Khoon Bhari Humaar Maang’
MUMBAI: Giving its ardent and movie-crazy fans across the region not one but two reasons to celebrate, Zee Biskope brings the feeling of joy and jubilation to every doorstep on the occasion of the birthday of one of the biggest superstars of the region, Khesari Lal Yadav. An actor and singer above par, Khesari has bagged several accolades across film award platforms. He also made his appearance beyond Bhojiwood in popular reality shows at a national level.
The superstar initiated his journey with Zee Biskope as one of the channel’s launch brand ambassadors post which the brand has celebrated Bhojiwood’s most romantic idol through various initiatives including showcasing some of his biggest blockbusters. On Khesari Lal Yadav’s birthday this year, Zee Biskope is all set to mesmerise viewers with a special world television premiere of his blockbuster Khoon Bhari Humaar Maang on 15 March at 6 PM. With Khesari holding a special place in the heart of audiences, the movie will treat his ardent fans to one of his career’s best performances on his big day.
The movie stars Khesari along with a power-packed women brigade featuring leading actresses like Smriti Sinha, Pakkhi Hegde, Monalisa, Anjana Singh and Subhi Sharma in prominent roles. This beautiful story showcases how three friends find strength in each other and decide to take a stand for their rights. Khesari dons the pivotal role of the person who helps the women brigade in their fight against all wrongdoings.
The fun doesn’t end there – two more blockbusters starring the superstar will air in the afternoon bands. Deewanapan featuring Khesari and Kajal Raghwani will be telecast at noon, followed by Sajan Chale Sasural 2 featuring Khesari, Akshara Singh and Smriti Sinha at 3 pm.
ZeeL cluster head east Samrat Ghosh said, “Our viewers are our big extended family and we take immense pride in being a consumer centric brand that brings them hyperlocal entertainment that is close to their hearts. High viewership WTPs especially with a starcast like Khesari Lal Yadav, serve as a great opportunity for brands as well as our viewers.”
Zee Biskope & Big Ganga business head Amarpreet Singh Saini said, “Khesari Lal Yadav being a superstar in the region has been ruling the audience's hearts for years. Presenting one of his best performances, a cult film for cinephiles, on his birthday is the grandest way to celebrate his big day. It’s a film that will not just entertain the viewers but will also give them a sense of celebrating their superstar’s birthday.”
Hindi
YRF Entertainment appoints Saugata Mukherjee as head of content
Former SonyLIV content head to steer films and series at streaming arm
MUMBAI: YRF Entertainment, the streaming arm of Yash Raj Films, has appointed Saugata Mukherjee as head of content, signalling a strong push to scale its original films and series slate.
Mukherjee joins the company following a successful three-and-a-half-year stint at SonyLIV, where he served as executive vice president and head of content. In his new role, he will report to CEO Akshaye Widhani and lead the creative direction and commissioning strategy for YRF Entertainment’s growing slate.
The appointment comes on the back of YRF Entertainment’s recent global success with titles such as The Romantics, The Railway Men and Mandala Murders, which have helped position the studio as a serious player in the streaming space.
At SonyLIV, Mukherjee played a key role in shaping the platform’s identity as a premium content destination. Under his leadership, the service delivered acclaimed originals across genres, building a reputation for storytelling depth and creative risk-taking. His exit was described as “one of the harder goodbyes”, reflecting both the impact of his tenure and the strength of the team he leaves behind.
Mukherjee brings with him a wide-ranging career that spans publishing, television and streaming. Before SonyLIV, he led content initiatives at HBO Max under Warner Bros. Discovery, where he was instrumental in shaping the platform’s India strategy. His earlier roles include senior leadership positions at Hotstar and Star TV, where he worked on building original content pipelines and collaborating with top creative talent.
With a career that began in publishing at firms like HarperCollins and Pan Macmillan, Mukherjee’s journey reflects a deep-rooted understanding of storytelling across formats and platforms.
His move to YRF Entertainment comes at a time when the battle for streaming audiences is intensifying, with studios doubling down on high-quality originals to stand out in a crowded market.
For YRF, the appointment is more than just a leadership hire. It is a clear signal that the studio is ready to scale its streaming ambitions, with Mukherjee expected to play a central role in shaping its next chapter.
