eNews
Zee bets Rs 15 crore on startup incubation play
MUMBAI: Zee Entertainment is doubling down on diversification. Fresh from reporting a 63 per cent collapse in quarterly profit, the company has approved a Rs 15 crore injection into Ideabaaz Tech Pvt Ltd, a fledgling startup incubator incorporated a mere ten weeks ago. The move grants Zee a 20 per cent stake in the venture—a modest bet, perhaps, but a revealing one.
Ideabaaz operates across three verticals: show, platform, and exhibition. The pitch is seductive: empower entrepreneurs across India with a particular focus on tier two and tier three cities where capital and mentorship remain scarce. It’s the sort of feel-good mission that plays well in investor presentations and corporate social responsibility statements.
The investment carries no related-party baggage and requires no regulatory approvals.
Ideabaaz may prove visionary. Tier two and tier three cities represent genuine opportunity, and media-plus-entrepreneurship could be a compelling cocktail.
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
